The magical partnership of SM and Disney "SM Spells Magic with Disney"

Last September 1, 2015, media and selected guests were invited to witness the announcement of the SM Group in their collaboration with The Walt Disney Company Southeast Asia to bring the Disney brand of stories closer to Filipinos through mall, retail, entertainment and amusement opportunities. During the launched of SM and Disney partnership, they highlight the SM and Walt Disney history on how it became part of our daily lives. 

L-R: Edgar Tejerero, Mr. Hans Sy, Mr. Paul Candland, and Mr. Rob Gilby

“Both Disney and SM has touched the lives of millions of people. Both Disney and SM have achieved a popularity based upon the ideas they represent, imagination, optimism, and excellence. On this occasion, I’m proud to announce the strengthening of the partnership between SM and Disney through this alliance SM will continue bringing the one of a kind Disney experience closer to Filipinos. The Disney magic will come to life all throughout the various SM properties. And this is just the beginning of this partnership expect more exciting development of SM and Disney joined forces to give the Filipino people the highest quality entertainment available.” said by Mr. Hans Sy, President of SM Prime Holdings, Inc. 

“We want to touch the hearts of the Filipino people and I could think no better partner for us to that with than SM group. Walt Disney said you can dream, create, design and build the most wonderful place in the world, but it requires people to make a dream a reality. I would like to thank not only the Sy family for this partnership that we are announcing here today but I also like to thanks all of the employees that this SM group, the people that help to bring this Disney story to millions of people across the Philippines.” said by Mr. Paul Candland, President of The Walt Disney Company, Asia.

4 awesome reasons why SM and Disney formed this magical partnership?

1. They aim to bring Disney, Marvel, Pixar and Star Wars brands to life through unique Disney experiences at SM’s many leisure and entertainment properties. Fans can look forward to a host of innovative offerings including Disney branded events, promotions and other unique experiences themed around fan favorite Disney brands and characters.

2. To continue to give, customers happy lifetime memories across all generations. Both brands offer a legacy, a tradition, a way of life—a world that customers identify with and find the attachment to. Through this partnership, SM will continue to create these experiences and bring the Disney magic closer to Filipinos. 

SM Cares Kids
3. To bring multiple experiential events to the Filipino families such as the recent Avengers Experience in SM North Edsa, wherein guests were treated to life-size characters, avenger-themed games, and a meet and greet with Captain America, Thor, and Black Widow.  

4. To produce a complete and one-of-a-kind Disney experience for its patrons: from the moment they enter the mall to watch a movie, to the time they purchase their favorite snack and Disney merchandise. Patrons can also take their SM Cinema and Disney experience with them home, or wherever they go, through the newly launched Blink app. SM has synergized the efforts of all its subsidiaries -- including SM Supermalls, SM Markets, The SM Store, Toy Kingdom, and its lifestyle and entertainment arm, SM Lifestyle Entertainment, Inc. 

“We are thrilled to be associated with the iconic Walt Disney Company. Mr. Henry Sy Sr. envisioned and purposed a second home for Filipinos across the nation where they can create memorable bonding activities with their families through amusement facilities, retail centers, and food establishments, all found in one mall,” says Edgar Tejerero, president of SM Lifestyle Entertainment, Inc. “65 years later, and with 52 malls across the Philippines, it had just been high time that SM forged an official collaboration with the best family entertainment company in the world.”  

“Every day, we make millions of Filipinos laugh and smile with our stories and characters from Disney, Marvel, Pixar and Star Wars. We have worked with the various arms of SM group over the years and today we are delighted to announce our collaboration on a comprehensive plan to create magical moments and memories that will last a lifetime for fans across the Philippines,” said Rob Gilby, Managing Director, The Walt Disney Company Southeast Asia.

At the launched of SM and Disney partnership, all guests was amazed to all the surprises that SM and Disney prepared, with the superb musical sounds by the Manila Philharmonic Orchestra, the perfect rendition of all-time favourite Disney Disney movie songs from Pocahontas, Frozen, When you wish upon a Star, and a lot more, the action musical adaptation of Star Wars and able to meet and have a picture taking with the popular Disney character, Mickey Mouse, Minnie Mouse, Donald Duck, Daisy Duck and Goofy. Life-size marvel character like Captain America and Iron Man and the character from the movie inside out. Here are the singers performed that night.

Noel Comia Jr.

Morissette Amon

Rhap Salazar

Mandaluyong Children’s Choir
Disney and SM have worked hand in hand as a precursor to an already successful association. To entice their customers, they officially jumpstart its formal bond as allies, SM and Disney will be launching a “Star Wars Galactic Christmas” to welcome the latest instalment of the movie, “Star Wars: The Force Awakens.” The exhibit will include life-size figurines of characters from the movie, interactive games, and official merchandise from the SM Store and the Toy Kingdom. 

Watch out for the “Star Wars Galactic Christmas” event in Select SM Supermalls near you. 

Share this:


Thanks for visiting my blog site! This is where I'm keeping all my stuff from now on, so come back whenever you want to see what's new. Feel free to post a reply if you see something you like or just want to get in touch.


Post a Comment