Wheels For Women: The end of the “paint it pink and it will sell” era
Carmudi sheds light on what top car brands are doing today to attract women
The “paint it pink and it will sell” era is now dying and will soon be buried six feet under. Car brands have spent millions upon millions on campaigns in an effort to attract women. We all remember Hondas “she’s pretty in pink” campaign, right? Well, such efforts from car brands are now a thing of the past. So what’s new? Carmudi, the easiest way to sell or buy your car online, sheds light on what top car brands are doing today to attract women. From gender neutral car dealers to female endorsed car models, we have it all covered!
